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Voice of Choice…Voice Talent On-Hold and Beyond!

Every business, corporation, medical practice, educational institution, and civic organization has a unique identity – an image unlike any other.  In a visual world, branding can set you apart from every single competitor in a sea of choices.  Coca-Cola’s done it for decades with their logo and distinctive bottle shape, and that recognition by thirsty customers is not lost on Coke’s marketing department.  In 2011, Starbucks felt so confident in the recognition of their iconic green label that they chose to remove the actual Starbucks name from their logo.  Some thought it unusual; others daring.  Either way, you can see how branding alone can be a driving force in profits.
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