From our early days of Messages-on-Hold recording, Illinois Audio Productions (IAP) discovered right away that our services are ideally geared for Parks and Recreation. Park Department marketing and information specialists equally realized the potential value of reaching a captive on-hold audience, especially oriented around timely and dated event material. Who better to tell than someone already interested enough to call?
Of course, on-hold messaging productions are just one facet of a multi-pronged approach made more cost-effective going through IAP. For example, Overhead Messaging and Music (OHM) for on-site appeal also serves a valuable function. Plus, IAP has begun offering Digital Signage as a visual counterpart to overhead audio promotions when engaging passing foot traffic.
Quick Content Change Capability
Park Districts put incredible effort into scheduling events, camps, classes, trips, and museum visits, as well as seasonal catalogs that spell it all out for the public. IAP has worked with districts for decades creating seamless ways to transform those events into monthly MOH productions, promoting fresh, timely material while engaging captive callers on-hold and inspiring action from an eager audience.
Changing MOH audio productions monthly enables Park Districts to target and publicize key events. IAP professional copywriters take the salient points of information and transform the copy into concise, punchy, and fun messages geared for the ear. Audiences are typically responsive, too. Those who call are often those most inclined to participate!
IAP also makes the process rather seamless for district points-of-contact. Turnaround time for both writing and recording messages-on-hold is first rate, giving MOH productions maximum play time before the next monthly recording replaces it. Getting the process down to a smooth routine also makes life easier for IAP customers!
What to talk about? PLENTY!
Park District event promotion goes hand in hand with messages-on-hold service, especially with monthly or bi-monthly changes. Our work with districts over the years has produced on-hold recordings covering thousands of subjects, and since those calling and hearing the messages are those most likely to participate, the results are typically enthusiastic!
Here are just a few examples, for inspiration.
- Easter, Christmas, and Halloween events, like community egg hunts for kids, breakfast with Santa, and haunted houses.
- Summer camps and teen dances…when, where, and how to register.
- Pool openings and swimming lessons.
- Exercise and fitness classes. Softball, 4K runs, and basketball tournaments, too.
- Craft and art classes, and senior-oriented events.
- Museum tours and road trips.
Running timely, dated material with MOH works well because events like these can be written and voiced in relatable fashion with finished productions turned around quickly. Our experienced copywriters can work from district print material like online newsletters to create a rough draft for approval. Distinctive IAP voice artists and studio professionals make each monthly production sound unique, telling callers on-hold about the latest and greatest. And the results make investment in MOH exceptionally cost-effective.
Of course, less dated but more seasonal messages can also be included in the loop, like pavilion and facility rentals for weddings and reunions. MOH is ideal for recruiting volunteers too. The possibilities are virtually limitless!
More Excellent IAP Audio Options
A polished, professional, uniform sound can also apply to other phone system functions, not to mention overhead messaging for on-site visitors.
Auto Attendant (AA) greetings are usually the first thing callers hear, guiding each through their options. Make that first impression count with a professional IAP voice talent and ear-pleasing licensed music.
Many park district phone systems feature Interactive Voice Response (IVR) functions – the next level of prompts after the AA greetings. IVR prompts can be used for more automated features, like guidance to registration for a specific class. Or to make a payment.
Using a familiar voice for personnel and department Voice Mail greetings also helps round out a consistent sound, tone, and voice talent throughout the customer experience. IAP produces AA, IVR, and Voice Mail greetings in addition to industry leading Messages-on-Hold.
Overhead Music and Messaging also delivers direct appeal, only to visitors on-site as opposed to on-hold. It’s an ideal opportunity to create atmosphere with fully licensed music across multiple genres, including seasonal tunes for the holidays. Message intervals are easy to program, and IAP can take care of the writing, voicing, and technical support. Considering Digital Signage? Make district messaging visible as well as audible…OHM and Digital Signs complement each other perfectly! These tools can be significantly useful in cases where unexpected closures and weather events require exposure. OHM also reboots automatically if power is disrupted.
Another staple in the IAP portfolio? Radio commercials! Let us help make your special event stand out with complete services from writing to mixing. We can get as creative as you’d like! IAP can also assist with Narration and soundtracks for video productions, including social media platforms and YouTube. Preview our voice artist demos at www.illinoisaudio.com.
IAP, the Vendor of Choice for Parks and Recreation Districts
Family owned and operated IAP first began Messages-on-Hold production services in 1986 with a strong foundation in radio and studio work. As the MOH industry took off, new advancements in telephonic functionality along with cloud-based and VoIP systems created even more avenues of communication.
Park Districts found IAP audio productions and service both effective and affordable from the outset. With reliable equipment and technical support for setup, we quickly became the MOH and audio service vendor of choice.
Today, IAP specializes in MOH, Overhead Music/Messages, Auto Attendant, IVR, and radio commercial production. We can help with voiceovers for television spots, online commercials, and on-location video. Digital Signage is also an option available now for park districts.
Connect with IAP…
…and spread the word about all the great things happening in your neck of the woods! Just contact us at info@illinoisaudio.com or 1-630-552-9600 to learn how the successful IAP formula can work for you. We make it simple for parks and recreation districts to reach those who matter most.