From Messages-on-Hold (MOH) promoting Parts and Service specials to New and Used Car promotions using Overhead Messages in the showroom, Illinois Audio Productions has been a winning partner for Auto Dealers since day one. In fact, IAP’s very first MOH client was an automotive dealership in 1986…and they’re still using our services.
It’s no wonder. Our professional audio productions make a perfect match for so many aspects of marketing in car dealerships. Seasonal changes go hand-in-hand with Service Department promotions and sales related to tires and batteries, for example. Relating them directly to a captive on-hold audience waiting patiently has shown to yield positive results. Same with Parts and Sales Departments, where rebates and incentives change frequently. IAP’s ability to turnaround audio productions quickly brings those timely promotions into play rapidly and effectively.
IAP’s background in broadcasting has also been a proven asset in areas like radio commercial production and studio quality audio for TV campaigns. VoIP and business phone advancements technologically introduced a need for professional voiceovers in Automated Attendant and IVR greetings. Overhead Music and Messages in showrooms and service waiting areas have also been part of collaborations between IAP and the auto industry.
Most recently, IAP has extended services into Digital Signage. As technology continues evolving, this progression into visual cues ties into audio production and hardware choices seamlessly.
Tried and true On-Hold reliability
Experience and the ability to adapt easily to new technology rollouts has helped solidify IAP as a preferred vendor of choice. Creative MOH production is a fine example. Our production process from copywriting to voiceover to studio editing and delivery has remained a winning formula largely unchanged over the years – although playback methods have certainly changed. Messages-on-Hold productions were first dubbed onto loop cassette tapes in the early days. Now we offer playback hardware that relies on digital audio files.
Auto dealerships have always made a natural fit with on-hold marketing. A sale in the Parts Department for floor mats, bedliners, or wiper blades can result in an immediate call-to-action with customers already on the line. Drivers needing oil changes and attention from the Service Department are a prime audience for cross-promotions. And tie-ins with national agency ads for new car incentives and rebates get a clear voice with MOH from IAP, not to mention rollouts with the start of the new model year.
Our vast experience in recording automotive messaging has the process down to a simple, streamlined approach. We’ll talk about your ideas, write the copy for approval, and send your polished MOH script to the voice or voices of your choosing. Our knowledgeable studio techs mix the digital voice tracks with licensed music in a deep range of genres, then turnaround the finished audio production lightning fast.
Audio that gets RESULTS!
As mentioned, IAP works with auto dealers in areas far beyond messages-on-hold. We record Automated Attendant greetings for personnel and department managers. More complex IVR (Interactive Voice Response) prompts and recordings are also specialties. These aspects of telephonic information can be especially valuable in special circumstances, like weather events and disruptions that callers may encounter.
Radio commercial production is another area where IAP helps drive business to auto dealers. Our roots are in radio, even before our initial foray into MOH! That’s the kind of experience and inside know-how needed to reach a radio audience, and we can also apply that knowledge to soundtracks for TV spots as well as social media platforms and YouTube.
Overhead Music/Messaging (OHM) is also a perfect match for dealerships. Showrooms and Service Department waiting areas have used some form of audio for on-site customers going back decades. IAP’s OHM service provides even greater capability with a practically unlimited selection of licensed music tracks and messages that pop up at your designated interval. Recordings are stored in memory for instant recovery in case of power outages. And touch commands with a user-friendly interface make operation a breeze!
Digital signage has also become part of the IAP portfolio. Reinforced messaging via digital signage makes an ideal complement to OHM messaging on-site and on-hold messaging for callers. We can help make sure those messages are consistent, complimentary, and clearly conveyed.
Versatility and the advantages of IAP’s audio services
Seasonal promotions and monthly specials are inherent to dealership marketing. Service emphasizes winterization at the appropriate time, and AC/coolant checks when temperatures rise. Tire changes and factory scheduled maintenance are frequently produced topics, all for on-hold play as well as overhead announcements. The point we’re making is that when timely material needs to be related to customers, IAP makes it happen quickly. Our team makes deployment of time-sensitive audio a top priority.
Selecting voices and getting started
Launching new messages-on-hold and IAP’s variety of production services is a surprisingly simple process. We only need a few ideas to start script development, and we’re experienced at adapting existing marketing into a smooth flowing audio production once copy is approved. Selecting a voice is also easy at www.illinoisaudio.com. Or pick two…alternating voices with each message really captures caller attention!
Our professionals know business phone systems well, so we can help determine any needs in playback equipment. We also work with numerous phone/IT vendors to help make a seamless transition when updating media. That can be a major benefit when you need technical support in timely fashion.
Services that pay for themselves!
IAP professional recording services are not only affordable and cost-effective, but they can also easily pay for themselves! Our auto dealer customers have made direct sales based on their on-hold messages, from parts to new cars. With low, competitive rates, the return on your investment in IAP Messages-on-Hold is a solid profit booster!
Brand Reinforcement
The voice representing a dealership on-hold can be the same in auto attendant/IVR greetings, radio commercials, and overhead announcements at the dealership. Make it a unified voice with a professional IAP voice artist! You can hear samples and see playback unit options at info@illinoisaudio.com.
Contact us online or at 1-630-552-9600 to get started.