Before we ever finished our first Messages-on-Hold production in 1986, the tenured broadcast professionals at Illinois Audio Productions earned their stripes in the radio booth. Station management was in the Filippi family prior to the advent of the MOH industry, so we know a thing or two about radio and commercial production.
Today, IAP still specializes in radio commercial production as well as voiceovers for television spots, online commercials, on-location video, and satellite and streaming commercials. Many of our MOH customers have also utilized our expertise and services to create winning campaigns via radio, TV, and streaming platforms.
IAP’s background and experience deliver exceptional value when it comes to making effective “spots.” Want your promotion to stand out? Our creative team can develop an imaginative concept that catches the ear of a random radio audience. IAP’s exceptional voices also capture attention more effectively than those generic “house voices” you hear elsewhere, and certainly more than AI voices. Our voice artists also excel at character impersonations, including impressions of celebrities and politicians for a more humorous approach that never fails!
Start with the Script
Before voicing, editing, mixing, and studio production, every great advertisement starts with a carefully planned idea. Of course, identifying a target demographic helps pinpoint the stations and platforms most desirable for running commercials and hitting that audience more directly.
With desired time slots and rotation secured, the creative conceptualizing commences. IAP copywriters help encapsulate the most important sales points and how, when, and where to act. Time management can be challenging, and this is an area where experienced writing can streamline the process from writing to voicing.
It’s also at this stage where voice selection is made to bring that copy to life. If character impersonations are part of the plan, IAP will tailor the copy accordingly to make the voiced material sound catchy and authentic. Hear our voice artists for yourself at www.illinoisaudio.com and don’t miss the giant selection of voice impersonation demos. You’ll find these samples most entertaining!
Multimedia Options
As mentioned at the top, executing top quality commercial production with IAP extends beyond radio. Buying TV time as well? IAP can help with the soundtrack. A similar approach also applies to advertising on web platforms, YouTube, and social media. Anywhere commercials stream or travel via satellite, IAP can help deliver the right sound!
How to Grab an Audience’s Ear
Whether appealing to a more captive audience online or attempting to reach a more random radio listener, it takes a certain panache to make every second count in a :20, :30, or :60 second commercial masterpiece. It can be easy to pursue an initial concept, then find that it’s run amok and way over time without having delivered the most salient points. IAP helps you avoid that pothole!
It takes a “hook” to grab attention. Establish a main attraction or two (3 at most), and finish with a call-to-action. Simple, right? The formula may be, but the challenge is in the content. That’s where IAP expertise in copywriting and developing concepts for stand-out voices makes all the difference. Matching copy that incorporates a special promotion with wording that reflects how, for example, a certain celebrity would say it makes commercials memorable. And that translates to a successful campaign.
Choosing the Right Voice/Voices
Have you ever noticed how similar so many voices sound in broadcast commercials? It’s not just AI. Frankly, there are a lot of tremendous voice talents doing commercials, but many fit a rather generic mold, simply for broader appeal without any inflection. At IAP, you’ll notice a more unique selection of voice artists…distinctive voices with broadcast experience and versatility to bring the printed word to life. Each offers a dynamic, polished delivery, and our celebrity impersonators are downright uncanny!
Commercial Production and the IAP Audio Portfolio
If you have used IAP’s audio production services in the past, you are likely acquainted with our broad portfolio of options. We made our name in Messages-on-Hold (MOH) productions as well as Automated Attendant, Voice Mail, and Interactive Voice Response (IVR) greetings for phone systems. Overhead Music and Messaging is another specialty. We also recently branched out to visual media in the form of Digital Signage.
eLearning and Explainer videos, and Narration voiceovers for longer form audio are also in the IAP wheelhouse. Like commercial creation, the approach to these types of productions follows a similar path from concept to airtime.
Music and Special Effects
In 1938, Orson Welles’ War of the Worlds broadcast on radio had the nation convinced that Mars invaded Earth. Welles had mastered the art of special effects with crude devices to create sounds that inspired a reaction no one saw coming, proving the power of the medium. Adding special effects and taking advantage of IAP’s deep proprietary music library are just two more ways we help make today’s audio stand out and get results. Again, just consult the samples at www.illinoisaudio.com for guidance and inspiration.
Get a Stronger Return on your Ad Budget Investment
As an independent, family owned and operated entity, IAP’s broadcast background and experience enable us to offer more cost-effective solutions for advertising budgets. We’re able to create top quality radio commercials better and cheaper than larger studios, agencies, and stations themselves. And that includes copywriting, voicing, and final production in our incredible studios!
Connect with IAP
From radio spots and TV commercial soundtracks to YouTube and streaming platforms, count on IAP for the finest assistance. If you already use our audio production services like Messages-on-Hold, Overhead Music/Messaging, IVR prompts, and Auto Attendant greetings and instructions, you know how convenient we make the process.
Looking to expand appeal in the customer experience? Learn how IAP can help you cross-promote timely information and specials using Digital Signage, newly added to our repertoire.
And keep IAP in mind for eLearning and Explainer videos with narration voiceovers that express your message with tremendous clarity!
Just contact us at info@illinoisaudio.com or 1-630-552-9600 to get started.