Automotive

Dealership specials, service and parts deals, rentals, sales, financing…IAP knows how to help promote your business and get the word out—leading to customers and prospective clients walking in your door.

IAP utilizes:

and combines these with our audio expertise to make marketing tools that get customers and prospective clients in your door.

Of course, the automotive network runs deeper than just car sales. Our automotive specialties extend to wholesale suppliers, the performance market, and auto sound/alarm businesses. If you rent it, diagnose it, tow it, or work on it IAP has a strong background in effective audio marketing—a background that spans more than 30 years. In fact, our very first customer was a car dealership!

MOH Geared JUST for Dealerships

Messages-on-Hold and auto industry have always been a great match. For example, if your dealership or garage has special promotions that change frequently, they can easily be learned about and considered with on-hold messaging. With IAP’s system, it’s easier than ever to rotate audio files and messages for quick updates. That goes for Service offers, Parts deals, Financing specials, Bargains on tires, and more—all can be effectively conveyed with IAP handling your scripting and voicing!

Remember, your callers have already taken the initiative to reach out. Your business phone system is a virtual front door for callers and a prime opportunity to tell customers important information they can use. With multi-faceted operations like automotive dealerships, on-hold promotions can deliver results for multiple departments. Freshening up the sound with different voices and music accompanying the upsells and cross-promotions only makes it better.

Overhead Music/Message Options for Showrooms and Waiting Areas

Give your customers that same great IAP sound when they come to see you! An Overhead Music and Messages system from IAP is like having your own radio station playing across the showroom and service area waiting room.

You can choose music from more than 60 channels and we’ll write and record the messages for you…short, effective, attention-grabbing “spots” programmed at comfortable listening intervals. Spotlight a new car promotion in the showroom, and tell about shuttle service and wi-fi access for waiting service customers. We’ll be glad to help guide you.

You can also rotate up to 4 channels and program specific genres to play at different times to correspond with special promotions/events. This customizable format is ideal  for focused marketing and for special holiday announcements.

Phone Greetings

Audio Branding is an important aspect for your business–Give your business a uniform sound everywhere your customers hear about you or from you. IAP gives your phone greetings (like IVR or Auto Attendant greetings) that same professional polish you’ve come to expect with our messages-on-hold recordings. Remember, it’s your image and professionalism on the line through every phase of the caller experience. Be sure you’re making a great first impression from the get-go so callers are confident they’ve called the right place!

Results-Oriented Radio Campaigns

Reaching a specific radio audience and drawing them to your door is practically an art form. And yes, we record and produce Radio/Satellite Commercials, too! Our copy writers tackle 15, 30, and 60 second radio spots with precise scripting that hits the mark and doesn’t waste a word.

Total Audio Solutions

Quality audio that DRIVES CUSTOMERS…MOH, Overhead, on the phone and on the air: the road begins with IAP