From day one, Illinois Audio Productions (IAP) has worked closely with dentists and orthodontists to create studio masterpieces that appeal highly to their patients. Messages-on-Hold (MOH) service got the ball rolling in 1986 before branching out as phone system technology and the internet opened new avenues of communication.
Dental patients loyal to their respective doctors/practices make a perfect audience for on-hold messaging. Hold times are not especially exorbitant but they are long enough to entertain cross-promotions in doses easily absorbed. Callers already invested in their dentists and orthodontists are the ideal demographic for other services and associated promotions and specials. Want to advertise new developments in teeth whitening and cosmetic procedures? Promote teeth straightening devices from Invisalign and/or Damon? Reaching a captive on-hold audience with top quality MOH audio gets results!
IAP Portfolio of Audio Services
As mentioned, IAP’s deep portfolio of audio production services go far beyond messages-on-hold, giving dental offices turnkey telephonic solutions across the board with Automated Attendant and Voice Mail (VM) greetings, as well as Interactive Voice Response (IVR) prompts. We’re known for creative Radio commercials that stand out. Explainer videos and Social Media videos are also specialties in today’s digital age, reaching audiences via online platforms. Overhead Music (OHM) for the office is also available with IAP.
MOH
Let’s start with the bread-and-butter. IAP started with Messages-on-Hold and while the hardware and playback media may have changed, our tried-and-true process has not. Experienced copywriters can transform online and print advertising for a dental practice into a script of unique messages geared for the ear. Once approved, that script is sent to one or two voice artist choices from a stellar selection of demos at www.ilaudio.com.
After voice tracks are in the hands of professional studio technicians, editing and mixing for the final production include licensed music beds developed specifically for on-hold appeal. A giant cross-section of genres is available with significantly more appeal than “elevator music.”
Fast turnaround puts that finished production in play for on-hold callers in timely fashion, telling callers about everything from iTero scanning, crowns, and bridges to sleep apnea devices and custom mouth guards. Special promotions and seasonal messages geared, for example, to back-to-school checkups can be produced and turned around for immediate play with exceptional speed.
Phone System Prompts & Greetings
Of course, MOH is not the first thing callers hear when the phone is answered. Auto Attendant (AA) greetings often fill the role of a receptionist and IAP can make those initial greetings polished and professional. From there, callers can be guided through user-friendly prompts to reach their destination. IVR/VM recordings and greetings can also be beneficial during holiday closures and inclement weather emergencies. IAP turnaround is first rate.
Winning Radio Commercials/Campaigns
Family-owned IAP originated with a background in radio. That experience bodes well for any dental practice wanting to stand out with a unique radio “spot” or a complete campaign. Turn loose our creative power and IAP will develop radio magic that gets attention. Got a theme or mascot? We can build from your ideas and embellish them to reach a random radio audience effectively. That includes celebrity voice impersonations.
Overhead Music
Just as dental practices set the mood with IAP on-hold recordings for callers, what about patients already at the office? Our music library encompasses an incredible range of ear-pleasing genres for Overhead Music systems as well as MOH. Each category from Oldies and Classical to Smooth Jazz and Rhythm & Blues offers an even wider selection of individual tracks for a virtually limitless combination of choices. All are 100% licensed for use on-site and on-hold, including our Singer-Songwriter selections. And when the holidays arrive, IAP provides tunes to match the season!
Controlling the OHM is also hassle-free. User-friendly commands make it easy for end users to play overhead music in “day parts” to switch up the tempo from morning to late afternoon. This feature also helps at holiday time. Another bonus? In case of power/internet disruptions, a unique Auto Play feature keeps backup tunes going!
Explainer Videos and Social Media Videos
Videos on social media platforms and for educational purposes are in high demand, providing dentists and orthodontists with even more avenues to reach patients. An effective video conveys vital details that can be missed in print form, and IAP has the expertise to make that happen.
Showing patients how a procedure works or how advanced new equipment makes treatment easier are topics built for Explainer Videos. Nothing encourages dental patients more than the sight of a bright, gleaming smile at the end of the day, and such “how to” videos when produced properly make the process clear.
IAP professionals work closely with decision makers about content and making the copy flow in an easy to absorb yet engaging style. For office managers and marketing specialists who are considering videos for social media platforms and YouTube, we’re always glad to consult and lend a hand.
Full Service with IAP
Orthodontic and dental practices have distinct advantages not found in every industry. Patient loyalty gives dentists a strong foundation and family-like familiarity that many operations do not enjoy. Offices in the dental arena also have multiple methods to connect with their base, and IAP offers coverage for just about all of them. And like the promotions for less invasive procedures that minimize pain, the IAP pricing structure for our array of services is equally painless. Cost effective programs for timely messages-on-hold changes can practically pay for themselves.
Messages-on-Hold, Phone Greetings, Overhead Music, Radio Commercials, Explainer and Social Media Videos are all working for successful dental and orthodontic practices. With IAP handling production, we can also put our relationships with phone and IT vendors to your advantage when it comes to installation and tech support.
Reach out to the pros at info@illinoisaudio.com or 1-630-552-9600 and learn how IAP makes a difference for the dental community!